Statistics that Add Up: Benefits of On-Hold Messaging

Facts that May Surprise You

• 70% of business calls are put On-Hold.
   
• If put On-Hold with SILENCE:
  • Customers on-hold to silence may hang up in as few as 8 seconds;
  • 34% hang up and never call back;
  • 72% hang up and call the competition;
  • After 58 seconds of silence the average caller perceives that they have been on hold for 2-3 minutes.
• If put On-Hold with Messaging:
  • 70% stay on hold and listen to the message;
  • 50% of callers remember the message;
  • 41% will initiate a purchase;
  • 88% of callers prefer On-Hold Messaging to silence.
• Callers stay On-Hold longer while listening to On-Hold Messaging & Music On-Hold:
  • 25% longer;
  • 17% longer than listening to radio;
  • 94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received.
• If On-Hold Messaging saves just 2 calls a day that translates to at least 520 potential customers every year, which of course has a significant impact on your bottom line!
   
• Consider that the average wait time is about 60 seconds, but callers respond to silent holds by hanging up in as few as 8 seconds.