Statistics that Add Up: Benefits of On-Hold Messaging
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Sleeping on-hold caller Facts that May Surprise You
  • 70% of business calls are put On-Hold.
  • If put On-Hold with SILENCE:
    • Customers on-hold to silence may hang up in as few as 8 seconds;
    • 34% hang up and never call back;
    • 72% hang up and call the competition;
    • After 58 seconds of silence the average caller perceives that they have been on hold for 2-3 minutes.
  • If put On-Hold with Messaging:
    • 70% stay on hold and listen to the message;
    • 50% of callers remember the message;
    • 41% will initiate a purchase;
    • 88% of callers prefer On-Hold Messaging to silence.
  • Callers stay On-Hold longer while listening to On-Hold Messaging & Music On-Hold:
    • 25% longer;
    • 17% longer than listening to radio;
    • 94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received.
  • If On-Hold Messaging saves just 2 calls a day that translates to at least 520 potential customers every year, which of course has a significant impact on your bottom line!
  • Consider that the average wait time is about 60 seconds, but callers respond to silent holds by hanging up in as few as 8 seconds.

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